Wednesday, December 24, 2008

holly jolly

Although I don’t (won’t) have access to the internet on the actual day, I’ve found that I can create and then schedule the publishing of a message in advance. So, from me from both Boston and Wisconsin, I wish you the happiest of holidays.


Much love to you all.

Wednesday, December 17, 2008

some sorts of anniversaries after all

Today marks the 4th anniversary of andrle.blogspot.com! My, what an enviable (but not) number of years. Wikipedia tells me that the 4th anniversary traditionally is gifted with linen or silk, which is appropriate given all the new bedding I purchased this year. It’s not appropriate since this isn’t a wedding anniversary, but when I first started the blog, I was in love and have since become as devoted to it as an often disinterested or otherwise distracted housewife. So let’s say it counts as a marriage and say that’s settled.


You could help to celebrate by going back and reading those first ancient entries, but I don’t recommend it. I cringe at having mentioned them because they’re quite dreadful, and that’s not at all me being modest and secretly hoping you love them.


Four years ago I was a junior in college, bored at my part time job in Cleveland, Ohio over winter break, writing smack about just about everything, and with great frequency. I was semi-delusional and thought that it was only a matter of time before I either became a celebrity, married a celebrity, or lived the glamorous life of someone who claims to be a writer but really just lazes about all day long in her pajamas drinking coffee and watching television.


Now I live in Boston and work in Marketing and think about real estate. And although I still occasionally joke about marrying a celebrity and daydream about being insanely wealthy, I do so with much more realism (and perhaps cynicism too) behind all that dismal reverie.


I can only hope that four more years find us all perhaps a little more successful and find me perhaps a tad less ashamed of what I had blogged about during the four years prior.


Love,
Andrle

Monday, December 15, 2008

the fates want you to cover your automobile

Of all the tremendous things I have pending to blog about, this particular item I must do now because of the absolute and inconceivable timing…

This morning I had the rare opportunity not only to get a seat on the train to work, but also to be able to look out the window (quite lovely during the above-ground stops). Somewhere around Coolidge Corner, one of the MBTA’s buses drove by, all covered in that plastic stuff, one giant advertisement for the Charlie Card (I tried so hard to find an image, but to no avail. Plain semi-creepy Charlie will have to suffice). I’ve seen buses and other various automobiles covered with plastic/filmy banners and adverts countless other times, but this morning, for some odd reason, I found myself wondering what that process actually involves. How the heck is all that film printed? Do they do it in a couple large sections, or are they in smaller strips that have to be seamlessly aligned and placed on? How tedious the process not only to print but to adhere to the vehicle (the enormity of buses) must be! I wondered how many print companies could actually produce these beastly print jobs (it would take a specialized printer, depending on the size of the sheets, and the actual material they print on. Not to mention, they’d have to coat it with some sort of weather-resisting film since these puppies are exposed to rain, snow, etc. and I’m pretty sure not all print locations have that process available in-house). However, assuming I’d never know, I shrugged and drifted off to some other morning commute thought.

Back in November, I had attended a brief seminar on printing (for marketing projects, for printer buyers, etc.) in Rhode Island. Since then, I’ve been receiving periodic emailed “Print Tips” from the woman who led the seminar. They’re interesting and informative, but just as I do with most email at work these days, unless it’s something that needs immediate action, I open it, skim it, archive it, and move back to one of the million other tasks I’m trying to complete that day.

Then today’s email came.

Oh coincidence! Oh cosmic shenanigans! In this email, just exactly what is the feature? Title: Vehicle Wraps: How Do They Do It?

O.M.G. Less than an hour prior to receiving this email I had been pondering just this! How do they do it? And then this email comes to me? I was beyond stunned. Well, perhaps just oddly surprised. Wonder and ye shall be told? Superb! If everything else in the world worked this way… hmm, I wonder how it is that people come to find themselves immensely wealthy, without any sort of concern in their lives? It’s not exactly the same, but I’d like to think that things could work that way.

Anyway, it’s really a fascinating process, vehicle wraps. I haven’t had time to really delve into it, mostly because of the major guilt I currently feel because I should be working but I’m writing a blog instead - but I was so shocked by the timing that I had to blog about it so the 4 people who read these entries could now know that I’m a crazy person and am partially psychic – well, let’s call it extremely intuitive. This is not the first time something like this has happened, although I’m not going to go so far as to assume that it’s just me or that I’m all that incredible.
Nonetheless, I think you should go read about it here http://www.bostonprintbuyers.com/printtips/index.html#article because it’s something everyone has seen at one point, and heck, it’s interesting, right?! Right? Or, maybe I’ve gone into the geek-land of marketing and printing and now have no idea what’s actually interesting anymore… if so, my apologies.

Next up: An in-depth ponder-ation about why today’s temps (in the work place) are so sassy.
An involved and highly-photographed discussion of my awesome new speakers (subwoofer, woof!).
and… probably something about the holidays.

Hearts, kisses, and other gag-inducing farewell tomfoolery,
Andrle